Print Catalog china Blog
The Revival Of Print Catalogs/catalogues In Today’s Ecommerce Marketing
Recently people talked about the curious persistence of the print medium, despite the rapid expansion of online retail. Retailers that already can make the advertisement online continue to mail out catalogs.
The print catalog has not only survived, but is experiencing a revival. Retailers that started online are actually ‘going retro’ and have begun printing their catalogs and mail out.
The numbers suggest that print catalogs are a good investment, and are popular among consumers:
1 An average print catalog costs $1 to produce, but generates about $4 in sales for its brand.
2 45% of customers browse catalogs/catalogues before proceeding to make an online purchase
3 In fact, consumers use multiple channels for both research and purchase, with 4 out of 5 using two or more channels.
4 54.4% of consumers use catalogs/catalogues before making a purchase in store or offline.
Print catalogs still have their purpose, just that this purpose has evolved. The above datas are all about the companies whose main clients are personal clients not companies clients.
If your main clients are companies, show your products to your clients together with your catalogs are the good way when you make your presentation to your customers. You can demonstrate what are the advantages of your products when them are compared to the products from local rivals. And your customers can make a brief study from your catalogs.
Regarding to retailers,it used to be that catalogs were printed and mailed because they were customers’ main source of information. Now we don’t need print catalogs for that. All the information we need about the products we’re interested in is online, since most stores also have a website, and many even operate exclusively online.
We probably expected that, with the ecommerce boom, traditional marketing mediums like print catalogs would become out-of-date.But print catalogs are still popular as before, because we’ve isolated the value that is exclusive to them, and made it better. The shiny catalog paper would catch our eyes from a quick glance.
Printed things move from being data on paper, to paper forms of data.We demand (and have a keener eye for) high-quality prints with good design.Elegant print catalogs are hence pretty much standard now.
What the print catalog revival shows us is that old tools don’t die, they develop.
More importantly, the best marketing strategies are unified, and use the traditional print medium to direct traffic to their online platform seamlessly.Catalogue focuses on bringing great photos and pretty design to its readers, as a print catalog does best – and directs readers to their websites to find out more about their products.
Successful marketing strategies are also experimental. Being bold and experimental works because consumers love fun and novelty – and consumers’ experience should be the focus of any successful brand.Even if they tend to have an inexplicable fondness for yellow buses, old books, and handwritten birthday cards.
Catalog Printing in China can be difficult. Let HWJPrint handle your Catalogue Printing needs in china with our custom printing solutions and see how easy catalog printing can be.Printing catalog in china to cut cost for your business,HWJPrint is your best choice to print catalog in China.
---Aug.04,2015 Filed by HWJPrint marketing department